Why are Brochures so important in the sales cycle?
Brochures have really evolved over the past few years. Here at Sentio we have seen a huge increase in brochure design and print – but, mainly in the more luxury end of the market. Companies
Why are envelopes so important in Direct Mail?
Envelopes are the key driver to getting noticed when sending out direct mail. Why is this? Very simply, a strong coloured envelope or something different like a silver holographic jiffy bag can really make the
Why the humble business card is still important
Business cards are a real must for any business. They are the first point of marketing and should, in my opinion, be as important to the business as any other marketing, print or digital. I remember
Small agencies v large agencies – what is the difference?
Just recently I was involved in working with a large agency through a project for a corporate client. I was very excited as I thought this would be a great insight to see how Sentio
What is A/B testing in Direct Marketing?
This testing is split testing, it involves creating one marketing campaign, but, with two versions of the same campaign. Whether, you are creating a web page, email campaign or direct mail campaign you can use
How do I brief my marketing agency?
At Sentio we work with many organisations/companies that need, Sentio, their marketing agency to produce high quality marketing for campaigns for digital marketing and print. It is important for our clients to get the best
How to create and use your brand successfully!
Creating a strong and appealing brand image is one of the most important marketing projects you can carry out for your business. Creativity is the key to a strong and engaging brand and logo. Your
How to serve up a real winner in direct marketing!
A very good question for any business thinking about producing a direct mail campaign. Here at Sentio we offer direct mail campaigns as part of our service offering and also part of a sales and