Direct mail

Direct mail is the most popular form of a postal campaign. Direct mail can be anything that is delivered from B2B and B2C. The data on a piece of direct mail can be very highly targeted down to the individual and their business. This channel works great for both customer acquisition and current customer marketing, but, is perfect for customer reactivation. Direct mail boasts some of the highest conversion rates across all marketing channels including online

Partially addressed mail was introduced by Royal Mail in 2018 after the GDPR legislation became law to kick start the industry again. The data is still highly targeted like direct mail, but, because you only market to the household not the individuals that live there, data is cheaper than direct mail. Partially addressed mail works best for large scale prospect mailings. Response rates are not as high as direct mail but the cheaper rates and data may outweigh this. Partially addressed data is one of the cheapest forms of data you can purchase

Door drop campaigns are like direct mail with the exception that they are less targeted. Door drop data is primarily based on geolocation. Data can still be profiled but not individually targeted. For example, you target a specific street postcode or location. This channel is best utilised as blanket marketing for advertising local events such as store openings, or for local councils who want to speak to their, constituency