Questions we ask
What outcome do you want to achieve? Is the campaign for website traffic? Is the campaign for brand awareness? Is the campaign for lead generation? Is the campaign for sales generation?
These are incredibly important reasons and will drive your campaigns design and results. Do you have a budget and quantity in mind? Is this campaign part of a larger marketing campaign? Are you going to be carrying out A/B testing with this campaign? Are you going to follow up with lead generation calling or further direct/digital marketing campaigns?
Design and print
Here at Sentio we offer a highly skilled team of graphic designers and print and paper finishes to help deliver truly engaging direct mail and offline marketing communications
All our designers use Indesign and pdfs are set up for printing using high quality graphics, images and logos. In addition, we are in regular contact with the paper merchants and mills from around the United Kingdom and the world to make sure we can offer our clients the very best papers and materials on offer
Through our trusted partnerships we now offer the paper that is carbon balanced for printing and so can offer customers an extra special service for no extra cost please see our Carbon Balancing Paper page for more information on the service.
Reporting and reviewing
Your campaign has been delivered and the responses are in. Now is the time to review your campaign in as much detail as possible. This is important to do to accurately measure if your campaign was a success or not.
- Which of theA/B test worked better?
- Was your ROI as expected?
- Did you have any holdups with production?
- Was your data clean?
Now is the time to take what you have learnt and use that information to make the next campaign better. Never lose focus after running many different campaigns, attention to detail is always vital. Make sure you are still A/B testing, cleaning your data and following every rule 10 campaigns on.
Success is measured differently if your goal was to drive traffic to your site compared to lead generation. Let’s take a look at the different methods of campaign reviews. We are going to take the four main goals of marketing.
If you would like further information on direct mail then please contact us and we will be happy to help email us or call 01295 268649.
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