How Sentio keeps innovating with new products!
The last year, as we are all well aware, has been a challenge for businesses and organisations around the country. With challenges comes innovating with new products, creative thinking which is exactly what we have
How we rode the pandemic out in 2020!
How we rode the pandemic out in 2020! A relevant question and one we will explain. The last year has been, and this maybe, an understatement to say the least, the most crazy, unpredictable and
How do small agile businesses stay on top in a Pandemic?
As the world navigates itself through one of the worst situations, we have been through in the last 100 years we have seen a positive side to running a business that is small and agile
Important Coronavirus Update
Sentio Marketing Update As valued customers of Sentio Marketing I have put together a Coronavirus update for the coming weeks to mitigate the risk of any spread of the Coronavirus, (COVID-19) outbreak. We would like to say
How do I make my direct mail stand out?
How do I make my direct mail stand out? I recently was speaking with a client about their marketing ideas and what they wanted to achieve in 2020. They talked about digital marketing, always a favourite topic
Why are Brochures so important in the sales cycle?
Brochures have really evolved over the past few years. Here at Sentio we have seen a huge increase in brochure design and print – but, mainly in the more luxury end of the market. Companies
Why are envelopes so important in Direct Mail?
Envelopes are the key driver to getting noticed when sending out direct mail. Why is this? Very simply, a strong coloured envelope or something different like a silver holographic jiffy bag can really make the
Why the humble business card is still important
Business cards are a real must for any business. They are the first point of marketing and should, in my opinion, be as important to the business as any other marketing, print or digital. I remember
Small agencies v large agencies
Just recently I was involved in working with a large agency through a project for a corporate client. I was very excited as I thought this would be a great insight to see how Sentio
What is A/B testing in Direct Marketing?
This testing is split testing, it involves creating one marketing campaign, but, with two versions of the same campaign. Whether, you are creating a web page, email campaign or direct mail campaign you can use