Silverstring is a medium sized business based in Oxfordshire. It is headed up by CEO, Alistair Mckenzie. Silverstring is an IBM premium partner.
“Silverstring transforms the proven reliability and reputation of the IBM Spectrum Protect solution into a unique cloud, analytics, mobile and social combination that MSPs can use to differentiate, deliver and grow their data protection services.”
Silverstring’s hybrid cloud data protection is a proven response to this challenge. It has transformed how businesses safeguard their most precious asset, in a flexible, transparent service that scales economically with their data needs.
Sentio was asked to produce all the sales and marketing assets in digital and print format for sales team. We were briefed to create engaging and graphically rich text, designs and print for 5 data/product sheets along with a folder to showcase the information.
We were asked to focus on these key objectives:
Sentio met with the marketing manager, to talk through her ideas. We discussed the client’s requirements i.e. why, what and budget. Once we had a clear idea of what was required we were able to build the brief for the client and check with her that we had included her ideas and needs.
Our initial work started in February 2016 and we created a presentation pdf with an idea to create the logo and branding but with a more interesting approach. We did this and the client was delighted. We then took the template and rolled it out over the separate data/product sheets using a new colour for each product.
Once the data/product sheets had been signed off we then set about creating the folder with a brief from the client and an idea to make these graphically beautiful and engaging to whet the appetite of the customer’s clients.
The client was delighted and they now have engaging marketing assets/materials to take to meetings and exhibitions to help promote and inform new clients and most importantly win business.
Having met all of the original key objectives that we were contracted to deliver the key outcomes delivered to Silverstring were:
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If you would like find out more about what we do and how we can help your business then please call us on 01295 268649 or contact us here
April 27, 2021