Soul Beauty is new and exciting cosmetic and beauty brand. The, brand is currently an online product sold through online catalogues and their own websites. The products are mainly makeup brushes, accessories and makeup bags and collections of gift products designed with special packaging
Key Objectives for Soul Beauty
Sentio was approached in 2017 to work with Soul Beauty to source packaging and associated design and print products for the new product ranges. We were able to provide a service that is creative and innovative offering samples and ideas for unusual requests. Sentio is now able to be the one stop shop for the production of marketing assets for conferences and exhibitions as well as packaging.
Sentio was asked to focus on these key objectives
- Research and development of packaging ideas, along with innovative papers and print techniques to deliver eye catching and quality products;
- To offer a design service that would take ideas and turn them into printed samples for testing
- Researching and hunting down creative foils to test with individual product ranges
- Complimentary paper and print samples to help understand new products and services
- To deliver a range of items on time and budget and to tight deadlines
Sentio’s approach and delivery
Sentio started by sending a full arrange of paper and print samples for the product manager to appraise what was on offer. We met with the client and went through the needs and requirements, of which there were a few different projects to work on.
- Sentio offered complimentary dummy and sample service
- Sentio brought in technical and industry experts to help with the formation of luxury packaging ideas
- Products were delivered that were difficult to source in a speedy and economical fashion, never allowing quality to be compromised.
- Innovation is key to Soul Beauty’s operation and we are continually evolving and offering new products.
Key outcomes delivered to Soul Beauty
We are now the marketing agency that can offer the creative, unusual and innovative products for Soul Beauty. We supply all aspects of printing:
- Small run packaging with luxury rose gold foiling and matching boxes and black carrier bags
- The development of business stationery
- Exhibition banners and graphics
- Product data sheets with a twist! Offering high end litho printing and rose gold foiling
- All products are delivered through research and development of each product
- All products are delivered on time and budget