Direct Mail is a very valuable way in which to keep in touch or create a new relationship with customers.  It is, quite simply, a marketing technique which involves the delivery of physical marketing materials, i.e. brochures, letters, postcards and merchandise which creates the opportunity to engage in a positive way with customers.

Sentio Marketing has been involved with direct mail projects over the years and we have been able to offer the full graphic design service as well as print, fulfilment and delivery.

• What outcome do you want to achieve?
• Is the campaign for website traffic?
• Is the campaign for brand awareness?
• Is the campaign for lead generation?
• Is the campaign for sales generation? 

• Do you have a budget and quantity in mind?
• Is this campaign part of a larger marketing campaign?
• Are you going to be carrying out A/B testing with this campaign?
• Are you going to follow up with lead generation calling or further direct/digital campaigns?

Your campaign has been delivered and the responses are in. Now is the time to review your campaign in as much detail as possible.
This is important to do to accurately measure if your campaign was a success or not.

Now is the time to take what you have learnt and use that information to make the next campaign better. Never lose focus after running many different campaigns, attention to detail is always vital. Make sure you
are still A/B testing, cleaning your data and following every rule 10 campaigns on.

Success is measured differently if your goal was to drive traffic to your site compared to lead generation.
Let's take a look at the different methods of campaign reviews. We are going to take the four main goals of marketing.