Stratford Prep School Case Study

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About Stratford Prep School

Stratford Preparatory school was founded in 1981 by its current owner and has a Headmistress in charge who runs the school with her teaching team.  The school’s building is a Grade 2 listed property in the heart of the Old Town of Stratford-upon-Avon and exudes history and heritage. 

Stratford Preparatory School is an independent prep school for children aged 2-11.  The school has a Montessori nursery and Prep School situated in Stratford-upon-Avon, Warwickshire.  The school is small, classes are typically no more than 20 pupils per class. 

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Stratford Preparatory School

 Key objectives for Stratford Preparatory School

  • To engage with existing and new parents giving a clear message of what is happening in the school and worthy news items
  • To increase the Stratford Preparatory School brand in Stratford-upon-Avon and the surrounding area.
  • Increasing pupil enrolment in all areas of the school from the Nursery to the Prep School.
  • To create brand guidelines and be the brand ambassador for the school
  • Create engaging content and marketing materials to inform and promote the school
  • To work on all social media channels Facebook, Instagram and Twitter. These accounts were refreshed with all working links and biography and correct contact details. 
  • Regular and informative posts were scheduled using the Meta Business Suite and Twitter dashboard
  • Created Mailchimp account to set up email marketing campaigns and use these to send out information to new parents on Open Mornings and end of term newsletters and any up-and-coming events we need to inform parents about.
  • The website was completely overhauled and was a bespoke software already existing website. We quickly “got up to speed” with the software and started adding banners, social media icons and accounts, blogs/news items.  We also linked all the MailChimp and Google Analytics accounts to the backend of the website so we could track visits and from where they were coming from. 

Marketing Assets for Stratford Prep School

Sentio Marketing was the marketing agency retained to look after the Prep School for an interim six month period.

We worked closely with the owner and headmistress to deploy the production and delivery of all marketing activity, which mostly include the digital marketing and website updates and SEO.

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Digital and event marketing

Sentio Marketing were asked to produce the following assets for Stratford Prep School;

  • Digital marketing to include planning and preparing social media posts for the school on all platforms from Meta, and X (formerly known as Twitter).
  • SEO and website updates to include event marketing such as open days and school fairs.
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