Rubies Masquerade Case Study

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About Rubies Masquerade

Rubies Masquerade was founded in 1951 in Queens, New York, by Rubin and Tillie Beige who ran the neighbourhood candy store selling newspapers, comic books and novelty items. Initially intended as a temporary means of support for his family, Rubin Beige, or ‘Rubie’ bought the run-down store with his army savings of $500 after returning from World War II.

Rubies Masquerade is now the world's largest designer, manufacturer and distributor of fancy dress costumes and accessories with various Rubie’s offices around the globe.

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Rubies Masquerade

Sentio Marketing was introduced to Rubies Masquerade through another customer.  We were asked to project manage and produce the second biggest marketing project for Rubie’s in the UK.  The project being a large catalogue printed in full colour with two different print runs.  One being priced and one being unpriced.

 We were asked to focus on the following key objectives:

  • To find the best price in the market for the print run of bespoke sized brochures, but, not compromise on quality of the print;
  • To provide a full critical path at estimating stage to help with planning and scheduling the design for print;
  • To be transparent with all costs so the client knows the exact cost without any “hidden extras”
  • To hit the critical deadline for delivery of pint to coincide with Spring Fair
  • Liaise with all teams from Rubies marketing department and the production side and ensure all KPIs were met.

Marketing Assets for Rubies Masquerade

Sentio Marketing was invited to create a suite of marketing assets for Rubies's Masquerade

We worked closely with the marketing director, to expedite the production and delivery of high the annual quality printed marketing catalogue which was needed on tight turnaround for the Spring Fair

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Catalogues

Sentio Marketing were asked to produce the following assets for Paua;

  • High quality yearly marketing brochure which had a pagination of around 800 pages.
  • The catalogue was the main selling tool and was used for both Spring Fair, Autumn Fair and with direct mail
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